My Books

It’s not what you say, but how you behave that matters.

Drawing on his 25 years in retailing, where brands have always been defined by the shopping experience they deliver, Simon Uwins introduces a simple, but powerful framework to guide the creation of loyal brands, and shows how earning loyalty delivers a virtuous circle of growth.

For marketing and business leaders everywhere, it might just change the way you think about branding forever. 

"This book puts brand loyalty in a great perspective... A quick, yet inspiring read." Amazon (five stars)

"Great lessons in the new ebook by Simon Uwins on the realities of marketing and brand loyalty." Paul Magnone

The classic case study of loyalty-based marketing, with much to teach today’s marketers.

Foreword by Simon Uwins.

A collection of insights on how marketers can influence the buying decision in-store.

Chapter 31 by Simon Uwins.