A Simple, but Powerful Framework for Creating Loyal Brands...

In today's connected world, building a loyal brand is a company-wide endeavor. It goes right to the heart of what a company stands for, how it behaves, and what value it creates for customers. As a CMO, I found this simple five-step framework very effective in building such a brand.

1. Stand for Something

Develop a core purpose, rooted in improving people's lives, that will inspire employees, customers, and communities alike. more...

2. Be Distinctive

Create distinctive brand assets that people will notice.

3. Create Value for Customers

Earn the right to exist, by creating something that's useful, affordable, and has meaning. more...

4. live the brand

Embed a brand culture that lives and breathes the brand. more...

5. Deliver an engaging Experience

Develop an experience that keeps customers engaged over time, to enable positive memories to form. more…